A technology partner,
not a supplier.
Founded in the UAE in 2010 and now based in Amman, AlphaBeta works with organisations across the region — planning, sourcing, implementing and supporting the technology their business depends on.
Our story
The company was founded in the UAE in 2010 and expanded to Amman, growing by staying close to a narrow set of things done well: information systems, networking, security and infrastructure.
Over that time the work has widened from hardware and networks into software we build ourselves — AlphaRoom, our meeting-room booking and management product, is the clearest example.
Our people
We are only as good as our team, so we select for values as much as skill: outstanding service, a need for complete customer satisfaction, and the drive to find a solution whatever the size of the business.
Technical and functional specialists work side by side, which is why our recommendations tend to survive contact with how a business actually operates.
Mission
To realise your business goals through our IT support and technology solutions — becoming an indispensable partner by managing a wide range of technology vendors and service providers on your behalf, with best practice and straight answers.
Vision
To reach ultimate customer satisfaction by delivering quality products and services, and to keep taking our own standard to the next level as a technology partner for corporate solutions.
What we believe in
Desire for excellence
Doing the work to a standard we would be happy to inherit.
Professionalism and ethics
Honest scoping, and advice that does not depend on what we have to sell.
Adding value to client needs
Solving the business problem, not only the technical one.
Collective responsibility
One team accountable for the outcome, from survey to support.
Innovation and transparency
New technology when it earns its place, explained in plain terms.
Trust built up over time
Long-term partnerships rather than one-off transactions.
Want to know
how we would approach it?
Tell us what you are trying to change, and we will tell you what it takes — before anyone talks about products.